Elevate your brand with marketing automation
The Act-On growth marketing automation platform helps you deliver phenomenal customer experiences that drive more engagement around your products, services, and brand while growing your business at scale.
Reach goals, stretch budgets
Our marketing automation platform scales and adapts, so you can keep your business growing, even when the pressure’s higher than it’s ever been.
Become a growth marketing hero
Our marketing automation platform empowers every marketer to be a growth marketing hero.
Benefits of Act-on
Steady, sustained business growth
Develop a strong digital presence and optimised funnel for your business that serves as the foundation for steady growth and sustained success.
Holistic marketing experiences
Act-on gives you the tools to provide a unique digital experience and engagement levels for your prospects and customers.
Engage around your offerings
Act-on allows you to take a multi-channel approach to drive top-notch product and service engagement, resulting in long-term relationships with passionate brand advocates.
Key Features of Act-on
Advanced audience segmentation
Marketing segmentation is the portal to more personalized and engaging digital marketing campaigns. By understanding your prospective and existing customers’ firmographic, demographic, and behavioral traits and tendencies, you can better understand and anticipate their needs and interests. Act-On’s advanced and dynamic marketing segmentation features help you achieve precise audience segmentation to pair great content and messaging with enthusiastic targets.
Website & landing page optimisation
Investing in website and landing page optimisation tools is critical to almost everything you want to accomplish as a marketing team and as an organisation. With Act-On, you can use A/B testing tools, landing page templates, and website visitor tracking to reduce bounce rates and make the most out of every interaction.
SMS marketing solutions
When your message absolutely must get through, nothing beats SMS marketing. With a 95% open rate, text message marketing is a must-have for marketers of all skill sets and experience levels – and businesses of all shapes, sizes, and industries. With Act-On’s SMS marketing platform, you can send targeted mobile marketing messages and notifications when, where, and to whom it really matters.
Social media automation
As more and more B2B and B2C consumers use social media to research products, engage with brands, and make purchasing decisions, you need social media automation tools that allow you to orchestrate and execute the entire suite of social media tactics from a single intuitive platform. With Act-On’s Advanced Social Media Module, you can create social media campaigns that drive revenue and prove the value of your brand and offerings.
Personalised email automation
Email marketing success is a top priority for every digital marketer, which is why Act-on continues to innovate and update the best email marketing automation software on the market. The Automated Journey Builder empowers you to easily map and construct your workflows, and our email design software allows you to create responsive messages that look great on any device. With Act-on’s world-class Email Deliverability Services Team at your disposal, you can rest assured that you’re always following email marketing best practices to achieve an awesome email reputation.
Dynamic forms & progressive profiling
Act-On’s Form Builder gives marketers of all skill sets and experience levels the ability to craft comprehensive buyer profiles through easier, more intuitive lead capture processes. By simplifying the lead capture model, our dynamic forms make it easy to attract and entire new prospects. From there, you can leverage progressive profiling to learn more about repeat convertors with each subsequent form-fill – empowering you to deliver personalised marketing campaigns.
Marketing automation tools
Our automated marketing software helps you plan, launch, measure, adapt, and optimise holistic marketing programs – giving one marketer the power of ten. With Act-On marketing automation, every marketer can connect with prospects, convert leads, nurture experiences, close deals, and evangelise customers for repeat business and increased exposure.
You need to understand how your audience is engaging with your marketing campaigns to ensure that these interactions create more opportunities and sales. By automating your lead tracking and lead scoring models, you can send better marketing qualified leads to sales and turn sales qualified leads into won business opportunities. With Act-On, you can create multiple score sheets for different audiences for optimal engagement.
Marketing integrations are at the heart of Act-On’s marketing technology software. The CRM connectors, Zoom integration, and Zapier network allow you to engage your target audiences like never before while collecting and analyzing critical data in real-time. As you strive to establish and extend valuable relationships, Act-On’s MarTech stack integrations will inform and influence every stage of the customer lifecycle.
With Act-On’s SEO audit tools, you can improve SEO without compromising your brand messaging. Leverage Act-On’s On-Page SEO Checker and content optimization tools to improve your messaging, increase your search engine rankings, and drive more traffic, conversions, and revenue across all of your digital marketing channels.
Account-based marketing software
Account based marketing software is an essential part of any holistic B2B marketing strategy. Learn how Act-On’s account based marketing software helps you nurture great opportunities with more engagement, efficiency, and return on investment.
Elevate your brand with marketing automation
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