2019 is shaping up to be a game-changing year for SugarCRM. With an innovative new suite of products, new software release and brand refresh to boot, Sugar is doubling down on its commitment to delivering value to customers.

Sugar’s primary objective has always been to help businesses like yours cultivate life-time relationships with your customers, by providing you with a single solution for attracting clients, winning their business and anticipating and fulfilling their needs (before they even realise what those needs are).

Now, the platform has revealed exciting plans to increase the amount of insight and information CRM delivers to your business and users – all while reducing the amount of information you need to enter in.

Three core products to help you win and retain business

The new Sugar solution is now comprised of three core products: Sugar Market, Sugar Sell and Sugar Serve. Here’s what you need to know about each, in a nutshell.

  • Sugar Market. Formerly known as SalesFusion, this is Sugar’s new ‘all-you-need’ marketing automation tool. It includes highly intuitive campaign builders, advanced automation and superior reporting so that you can better understand engagement, improve conversion and drive more revenue.
  • Sugar Sell. Sugar’s intuitive and collaborative CRM features all the sales productivity tools you need to manage your leads, sales opportunities and accounts.
  • Sugar Serve. Sugar’s customer service platform is designed to help you deliver responsive customer support. From easy, at-a-glance dashboards to robust self-service portals, it has everything you need to create outstanding customer experiences and features a newly-designed customer service agent workbench.
What this means for existing Sugar customers

Sugar Market is a new offering, which means it’s available to all SugarCRM customers. If you’re already using SugarCRM Enterprise or Professional, you can easily migrate to Sugar Sell and Sugar Serve.

So, what else is new with Sugar?

With so many big changes happening, it might feel like a lot to take in. That’s why we’ve done some of the hard work for you and pulled out a couple of our favourite new features from the latest release of Sugar.

Make changes faster with Tile View

Tile View allows you to visualize and engage with your cases, opportunities, and tasks in an intuitive drag-and-drop interface. You can easily drag tiles from one column to another to change the status of a record, or change the expected close dates on opportunities from one month to the next.

Get better visibility with the Interactions Dashlet

The Interactions dashlet is available to add to most record views and gives you instant visibility across previous interactions with a particular customer. Use it to surface historical data on calls, emails, meetings, and notes that relate to the record you’re viewing, with interactions listed in descending order (most recent at the top).

Whether you’re already a Sugar customer or just want to know more, we’d love to talk to you about how the New Sugar can improve the way you do business. Drop us a line at info@evolutionmarketing.com.au to book a demo.