Darren Flood from Evolution Marketing provides a high-level review of marketing automation in this informative 45-minute video.
Darren answers the most commonly asked questions about marketing automation: What is it? How does it work? How does it connect your sales and marketing teams and make them more efficient? How can it generate increased revenues? How does it create cost efficiencies? And, how does it report on its value to your organisation?
This video precedes the Sugar-coated Marketing Automation webinar, which focuses on the features of Sugar Market that make it a leading marketing automation product.
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