Darren Flood from Evolution Marketing and Richard Miller from SugarCRM have a “fireside chat” and take a light-hearted look at the latest customer experience trends and technologies.

This video explains how a business can use customer experience technology to turn a marginal customer into a repeat buyer.

Why bother?  The CRM and Sales Impact Report recently released by SugarCRM shows that consumers are likely to pay 25% more if they receive a “frictionless” customer experience.  A poor experience has the opposite effect.  The report stated that 19% of customers will leave after a single bad experience and 60% after a few lacklustre experiences.

If you need help unravelling the complexities of your customer experience strategy, Evolution Marketing has over twenty years of experience consulting with clients to design, deploy and maintain technology-mediated sales and customer experience solutions in Australia.  We are different because our team of highly skilled consultants and engineers pride themselves of delivering the best customer service in the industry.  Our speciality is complex projects that require a high level of technology customisation and integration.  We want to work with you to make your sales and marketing technology solution work for you.

Don’t forget to follow us for more information on CRM best practice.