But the advent of cloud has completely transformed the way software is delivered, transitioning us into the ubiquitous subscription-based model we’re all now familiar with. It’s a model we’ve all quickly adapted to at work – after all, it mirrors the way we receive similar services in our personal lives, as we sign up for entertainment, health, consumables and various other goods and services all delivered for a relatively low monthly fee.
It’s no surprise, then, to learn that business investment in software services is increasing year-on-year. According to a recent Gartner report, global IT spending this year will be up 2.8% on 2018, with a focus on enterprise application software, mobile devices, infrastructure software and business IT services.
Why does cloud-based software work for business?
Evaluating the value of software for your business
So where is your software investment best focused? A couple of emerging areas well worth exploring are Marketing Automation and Proposal Automation. One of our favourite marketing automation tools is Sugar Market (previously known as Salesfusion) which integrates with your CRM to enable you to convert unknown website visitors into known contacts, automatically nurture these prospective customers and build a relationship. We’re also big fans of PandaDoc, a proposal automation tool designed to help you create professional proposals quickly and easily. You can read our review of PandaDoc’s best features here.
To see a demo of Sugar Market, PandaDoc or any of the many other CRM add-ons that can enhance your existing systems and introduce new capabilities, contact us at firstname.lastname@example.org.